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Location-based Services. Mobiles Marketing. Potenzial f?r lokale Gesch?fte und UnternehmenKonzeption einer Marketingkampagne mit Foursquare in Istanbul【電子書籍】[ Atilla Y?cel ]

Location-based Services. Mobiles Marketing. Potenzial f?r lokale Gesch?fte und UnternehmenKonzeption einer Marketingkampagne mit Foursquare in Istanbul【電子書籍】[ Atilla Y?cel ]

<p>Bachelorarbeit aus dem Jahr 2010 im Fachbereich BWL - Sonstiges, Note: 1,3, Hochschule der Medien Stuttgart (Electronic Media), Sprache: Deutsch, Abstract: Der Autor setzt sich in der vorliegenden Arbeit mit den Location-based Services (LBS) und dem Mobile Geosocial Network Service (MGSNS) Foursquare, dem Location-based Marketing (LBM) und dem lokalen Markt in Istanbul (als geografischer Untersuchungsraum) auseinander. Der Autor verfolgt in der Arbeit die ?berpr?fung des Potenzials von LBSs f
Location-based Services - Chancen und Perspektiven f?r ortsbasierte Unternehmenswerbung【電子書籍】[ Tobias Batke ]

Location-based Services - Chancen und Perspektiven f?r ortsbasierte Unternehmenswerbung【電子書籍】[ Tobias Batke ]

<p>Bachelorarbeit aus dem Jahr 2013 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,7, Fachhochschule Bonn-Rhein-Sieg, Veranstaltung: Technikjournalismus/ PR, Sprache: Deutsch, Abstract: Durch die rasante Verbreitung mobiler Endger?te in den letzten Jahren hat sich die Art und Weise, wie Menschen das Internet nutzen, drastisch ver?ndert. Suchten vor ein paar Jahren Menschen bevorzugt an station?ren Computern nach Informationen im Internet, so k
Foursquare and Other Location-Based Services【電子書籍】[ Philip Wolny ]

Foursquare and Other Location-Based Services【電子書籍】[ Philip Wolny ]

<p>Foursquare and other, similar location-based services are no longer merely sophisticated toys that allow users to broadcast their location, but have transformed into real marketing opportunities. Foursquare can also be an important way for teens and parents to always be in contact and aware of each other's present location. This book introduces readers to all the surprising things that location-based services allow users to do, as well as some of the dangers and pitfalls associated with the t
Progress in Location-Based Services【電子書籍】

Progress in Location-Based Services【電子書籍】

<p>The book consists of peer-reviewed papers from the 9th symposium on Location Based Services (LBS) which is targeted to researchers, industry/market operators and students of different backgrounds (scientific, engineering and humanistic). As the research field is developing and changing fast, this book follows up on current trends and gives suggestions and guidance to further research. This book offers a common ground bringing together various disciplines and practice, knowledge, experiences,
Indoor Location-Based ServicesPrerequisites and Foundations【電子書籍】[ Martin Werner ]

Indoor Location-Based ServicesPrerequisites and Foundations【電子書籍】[ Martin Werner ]

<p>This book delivers concise coverage of classical methods and new developments related to indoor location-based services. It collects results from isolated domains including geometry, artificial intelligence, statistics, cooperative algorithms, and distributed systems and thus provides an accessible overview of fundamental methods and technologies. This makes it an ideal starting point for researchers, students, and professionals in pervasive computing.</p> <p>Location-based services are servi
Impact of location-based services on consumers' buying behaviour, illustrated by the German market【電子書籍】[ Daniel Meyer ]

Impact of location-based services on consumers' buying behaviour, illustrated by the German market【電子書籍】[ Daniel Meyer ]

Master's Thesis from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2.0, University of Plymouth (Business School), language: English, abstract: Consumers' environment has always been influencing consumers' decision-making processes. With the end of the seller dominated marketing approach and the rise of a customer orientated marketing approach, at the end of the 1960's, the significance of marketing communication i
Progress in Location-Based Services 2014【電子書籍】

Progress in Location-Based Services 2014【電子書籍】

<p>This book presents a general picture of recent research activities related to location-based services. Such activities emerged in the last years especially concerning issues of outdoor/indoor positioning, smart environment, spatial modelling, personalization and context-awareness, cartographic communication, novel user interfaces, crowdsourcing, social media, big data analysis, usability and privacy. This book is comprised of a selection of the best papers presented during the 11th Internatio
Progress in Location-Based Services 2016【電子書籍】

Progress in Location-Based Services 2016【電子書籍】

<p>This book offers a selection of the best papers presented at the 13th International Symposium on Location Based Services (LBS 2016), which was held in Vienna (Austria) from November 14 to 16, 2016. It provides an overview of recent research in the field, including the latest advances in outdoor/indoor positioning, smart environment, spatial modeling, personalization and context awareness, cartographic communication, novel user interfaces, crowd sourcing, social media, big data analysis, usabi
Principle and Application Progress in Location-Based Services【電子書籍】

Principle and Application Progress in Location-Based Services【電子書籍】

<p>These proceedings are aimed at researchers, industry / market operators and students from different backgrounds (scientific, engineering and humanistic) whose work is either focused on or affined to Location Based Services (LBS). It contributes to the following areas: positioning / indoor positioning, smart environments and spatial intelligence, spatiotemporal data acquisition, processing, and analysis, data mining and knowledge discovery, personalization and context-aware adaptation, LBS vis
Ubiquitous Positioning and Mobile Location-Based Services in Smart Phones【電子書籍】

Ubiquitous Positioning and Mobile Location-Based Services in Smart Phones【電子書籍】

Many smart phone users reap the benefits of location-based services. While tracking users’ positions using their smart phone is an issue of concern for some, others who use Foursquare or rely on their Android GPS view location-based services as a necessity. Ubiquitous Positioning and Mobile Location-Based Services in Smart Phones explores new research in smart phones with an emphasis on positioning solutions in smart phones, smart phone-based navigation applications, mobile geographical informat
Social - Local - MobileThe Future of Location-based Services【電子書籍】[ Gerrit Heinemann ]

Social - Local - MobileThe Future of Location-based Services【電子書籍】[ Gerrit Heinemann ]

<p>n the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ‘SoLoMo synergies’ that arise from this paradigm shift in future shopping, which also promises new and effective marketing options for traditional retailers. It also reflects the current status of research and business practice, analyzing the basic factors of SoLoMo in detail. The importance of Location-based Serv
Location-Based Services HandbookApplications, Technologies, and Security【電子書籍】

Location-Based Services HandbookApplications, Technologies, and Security【電子書籍】

<p><strong>Location-Based Services Handbook: Applications, Technologies, and Security</strong> is a comprehensive reference containing all aspects of essential technical information on location-based services (LBS) technology. With broad coverage ranging from basic concepts to research-grade material, it presents a much-needed overview of technologies for positioning and localizing, including range- and proximity-based localization methods, and environment-based location estimation methods. Feat
TelegeoinformaticsLocation-Based Computing and Services【電子書籍】

TelegeoinformaticsLocation-Based Computing and Services【電子書籍】

<p>Telegeoinformatics is a new discipline resulting from the integration of mobile computing with wired and wireless communications, geoinformatics (including GIS and GPS), and remote sensing techniques and technologies. Users of telegeoinformatics from every field will need a comprehensive reference to solve multiple types of problems involving locat</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。